 THIS ISN'T THERAPY. THIS IS TRANSFORMATION
 THE PROCESS OF ALIGNMENT STARTS HERE
Â
Forged through years of experience, knowledge, and hard-earned wisdom born from chaos and rebuilding, The Process of Alignment is more than a coaching framework — it’s a pathway back to power, purpose, and peace.
 After a decade battling PTSD, addiction, and self-destruction, I rebuilt my life through the same principles I now teach: self-mastery, discipline, structure, and leadership. This process was forged in the darkest moments of my life — and refined through relentless commitment to growth.
 The Process of Alignment is designed to help you do the same — to take control of your mind, strengthen your body, realign your environment, and step into leadership with purpose and integrity.
                                   It’s built around four core pathways that move you from awareness to action:
Mindset & Behaviour Development, Physical Performance Development, Lifestyle & Purpose Development, Leadership & Accountability Development, Faith & Spirituality Development.
 This is the system that exposes, breaks down, and rebuilds anyone willing to fully commit, sacrifice comfort, surrender ego, and embrace a new way of thinking. It’s a process that creates long lasting transformation and inner peace, you will be developing an elite mindset, a stronger body, and an unshakable sense of self-respect, confidence and discipline
 Because when your mind, body, purpose and leadership align- everything changes.Â
You stop living in reaction to your past and start leading from vision.Your pain no longer controls you because the future pulling you forward is too powerful to ignore.you rise above the noise, distractions, and comforts you once clung to.You no longer entertain negativity, small-minded individuals, or environments that drain your energy.Instead, you embody discipline, radiate positivity, and live as proof that alignment creates leaders. not followers. Because the man who lives in alignment doesn’t chase success and power…. he becomes it.Â
TRANSFORMATION STARTS IN THE MIND
YOUR MIND IS THE MOST POWERFUL CREATION IN THIS UNIVERSE
 The mind creates both the prison and the path to freedom, your greatest strength or deadliest weakness, and what you think about most you will become. Positive or Negative? creates your reality. Most people live confined by beliefs they never chose,  trapped by doubt, fear, and conditioning. My work breaks those barriers. Through alignment, discipline and repetition, I teach you how to reprogram your mind, sharpen your focus, and bring your imagination into reality. Because imagination without structure is fantasy and knowledge without action is intellectual laziness. But when guided by purpose and commitment it becomes creation. The limits you see are illusions and beliefs that you inherited from childhood and I will show you how to rid them of your life.  When you learn to master your mind, align your actions, and live with conviction you realise there were never any limits at all.
Â
BOOK A CALL
BE THE 1%
WHY I DO THIS WORK
After serving on the front line, I came home still living in a state of war — but this time, the battle wasn’t outside, it was within. The chaos didn’t end when I left the military; it followed me home in the form of trauma, PTSD, addiction, and self-destruction. I was trapped in survival mode, numbing the pain to escape reality and living without direction. I lost almost everything — family, friends, identity, and my life— but in that darkness, I found the truth that would rebuild my life: no one is coming to save you.
I rebuilt myself from the ground up,. Day by day, I faced the parts of myself I had spent years avoiding. I learned to replace chaos with structure, weakness with resilience, and guilt with gratitude. The gym became my sanctuary. The discipline became my freedom. And in rebuilding my body, I rebuilt my mind and spirit.
 That journey, from destruction to alignment is what forged the foundation of my coaching. I know first-hand that transformation is a lonely path. It demands honesty, patience, and a willingness to confront the truth. I’ve lived it. I’ve walked through the fire and learned how to rise on the other side — not as the man I was, but as the man I was meant to become.
Now, I guide others to do the same. To face their darkness with composure. To stand in truth and resilience. To build structure and discipline where there was once chaos. To align their life with purpose and faith. And to rise into the strongest, most authentic version of themselves, a life no longer defined by the past, but built through The Process of Alignment™.
READ MOREÂ MY SERVICES
  HOW I CAN HELP YOU WIN
I master myself so I can lead others.
I turn pain into power, chaos into clarity, and discipline into freedom.
Every step I take aligns with purpose
I rise, I lead, I elevateÂ
01
ONE-ON-ONE COACHING
BECAUSE YOU CHASE COMFORT, YOU HIDE FROM GROWTH.
Real one-on-one coaching is about developing awareness, taking full responsibility and confronting the truth within yourself. we challenge your beliefs, breaking limitations and building lasting strength through discipline, structure and accountability.Â
Your Attitude determines your Altitude.
LEARM MORE
02
SPEAKING
BECAUSE EVERY TALK IN LIVED EXPERIENCE-NOT A THEORY.     Â
From the battlefields of Helmand province in Afghanistan as an infantry soldier, Â to operating within the criminal underworld on the brink of complete self destruction rhys has faced death, trauma, addiction, mental health and chaos that breaks most men. His journey from pain to purpose forged an unshakable mindset, physical strength, and deep emotional resilience.
Now, he speaks with raw honesty and purpose — helping others confront their truth, reclaim discipline, and build a life of alignment, leadership, and meaning.
The man who faces his darkness becomes the light for others.
LEARN MORE
03
CORPORATE
BECAUSE SUCCESS TODAY DEMANDS MORE THE STRATEGY.
Corporations today operate in environments of constant pressure and change. True success demands more than strategy — it requires composure under stress, clarity in communication, and precision in decision-making.
Rhys is an expert in high-pressure leadership and life-or-death decision-making, drawing on years of front-line military command and personal experience overcoming trauma, chaos, addiction, and adversity.
Â
